U.S. Travel Hub at IPW
Turning U.S. Travel's advocacy story into an immersive experience
ROLE: Creative Direction · Art Direction · Environmental Design · Visual Systems
View projectLEAD GRAPHIC DESIGNER + CREATIVE LEAD
Natalia Pfeffer
I create brand experiences, visual systems, and campaigns that turn ideas into clear, engaging stories
Branding · Events · Campaigns · Motion · Digital · Data Visualization
Event Work
A selection of event identities, environments, campaigns, and experiences designed from concept through execution.
Selected Work
A closer look at the work that happens between the big ideas.
Beyond the portfolio
Designer by trade. Curious by nature.
I love making things. Good brands, thoughtful campaigns, memorable experiences, presentations that don't put people to sleep, and the occasional typography rabbit hole. My work lives somewhere between strategy and creativity. I enjoy taking a big, sometimes complicated idea and finding the visual story hiding inside it. I've worked across brands, campaigns, digital platforms, and large-scale events, and I love that my work rarely looks the same from one day to the next. I'm happiest when I'm collaborating, bouncing ideas around, asking questions, and figuring things out along the way. I believe good design takes curiosity, a little experimentation, a lot of thought, and people who aren't afraid to try something different.
A FEW THINGS I LOVE
Great typography. Creative people. A good brainstorm. Traveling somewhere new. Finding inspiration in unexpected places. And the very satisfying moment when an idea finally comes together.
WHEN I'M NOT DESIGNING
I'm a wife, a mom (my favorite title!), a traveler, an amateur baker, and a collector of inspiration. I find ideas everywhere, sometimes in a new place, sometimes in a conversation, and sometimes while trying a recipe that may or may not turn out as planned.